| 摘要: |
| 为了系统地分析虚拟景观展示类应用程序如何影响
人们的行为意向，以认知-情感-意向(CAC)理论为基础，聚
焦大学生群体，发现影响景观展示类应用程序行为的关键因
素，以探讨此类应用程序的使用对大学生行为意向的影响。采
用问卷调查方式，收集了308名大学生的数据，并运用结构方
程模型(SEM)分析统计，重点考察了景观展示类应用程序的3
个技术特性：准确性、沉浸特性、便捷性和个人观景行为两方
面的需求：纪念保存、社交互动。研究结果发现，景观展示类
程序不仅是空间的再现工具，更是情感和记忆的存储载体；景
观展示类程序的应用引发了“间接”的观景行为，增加了大学
生对虚拟空间的依恋行为，增强了景观展示类应用程序的使用
意愿和人与景观展示类应用程序互动的强度。 |
| 关键词: 风景园林 CAC理论 景观行为 虚拟景观 结
构方程模型 大学生 景观展示类应用程序 |
| DOI：10.19775/j.cla.2024.11.0035 |
| 投稿时间：2024-08-13修订日期：2024-09-24 |
| 基金项目:国家社科基金艺术学项目(24BG131)；澳门科技
大学研究基金项目(FRG-24-049-FA) |
|
| The Study of Landscape Behavior Based onthe CAC Theory: A Case of Behavioral Factorsin College Students' Use of Landscape DisplayApplications |
| SHEN Jifeng,HUANG Guanghui |
| Abstract: |
| In order to systematically analyze how virtual landscape
display applications influence people's behavioral intentions, this
study is based on the cognition-affect-intention (CAC) theory and
focuses on the college student demographic. It aims to identify
the key factors affecting behavior related to landscape display
applications and to explore the impact of such applications on the
behavioral intentions of college students. The research employed
a questionnaire survey method, collecting data from 308 college
students, and utilized structural equation modeling (SEM) for
statistical analysis. It specifically examined three technological
characteristics of landscape display applications: accuracy,
immersion, and convenience, as well as two aspects of personal
viewing behavior: memorial preservation and social interaction.
The results indicated that landscape display applications serve
not only as tools for spatial representation but also as carriers
for emotions and memories. The application of these programs
triggered "indirect" landscape behaviors, increased college students'
attachment to virtual spaces, and enhanced their willingness to use
landscape display applications along with the intensity of interaction
between users and the programs. |
| Key words: landscape architecture CAC theory landscape
behavior virtual landscape structural equation modeling university
student landscape visualization application |
