| 摘要: |
| 在文化强国背景下，红色文化景观的价值在长征国
家文化公园建设的过程中需进一步突显。从文化景观理论视
角，以陕西省3处全国红色旅游经典景区为研究对象，构建红
色文化景观游客感知结构方程模型。研究发现：感知价值对游
客满意度具有正相关性，并通过满意度间接影响忠诚度；感知
质量与整体形象是感知价值的重要因素，且相互影响；感知质
量包括景观、教育、服务3个维度，除旧址本体外，游客对景
观雕塑、景观装置、符号景观、文创产品与教育体验的感知较
高，是提升感知价值的重要因素；整体形象包含认知、情感2
个维度，通过感知价值间接影响忠诚度。基于以上研究结论，
尝试提出案例地提高游客感知的对策与建议。 |
| 关键词: 风景园林 结构方程模型 红色文化景观 游客
感知 |
| DOI： |
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| 基金项目: |
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| Research on the Perception of Red Cultural Landscape Based on the Structural Equation Model |
| LIU Tao,LIN Baogang,CHENG We |
| Abstract: |
| Under the background of building a country with a strong
culture, the value of red cultural landscape should be further highlighted
during the construction of The Long March National Cultural Park.
From the perspective of cultural landscape theory, this paper takes three
national red tourism classic scenic spots in Shaanxi Province as the
research object, and constructs the tourist perception structure equation
model of red cultural landscape. The results show that the perceived
value has a positive correlation with tourist satisfaction, and indirectly
affects tourist loyalty through satisfaction. The perceived quality and
overall image are important factors of perceived value and affect each
other. Perception quality includes three dimensions: landscape, education,
and service quality. In addition to the site itself, tourists' perception of
landscape sculpture, landscape installation, symbolic landscape, cultural
and creative products and educational experience is high, which is the
important factor to improve the perception value. Overall image includes
two dimensions of cognition and emotion, which indirectly affects loyalty
through perceived value. Based on the above research conclusions, this
paper tries to put forward countermeasures and suggestions to improve
tourists' perception in cases. |
| Key words: landscape architecture structural equation model red
cultural landscape tourist landscape perception |
