| 摘要: |
| 依据意境文化传播中主客体交流的规律，从游客感
知的角度出发，运用主客观认知结合的原理，通过GPS技术结
合问卷调查的方法，以苏州留园为例，开展景观意象感知热点
发掘的实证研究。GPS数据表明，不同年龄段的游客有不同的
感知热点区域，且构成元素与感知行为特征均不同。问卷数据
表明，游客感知受4类因素影响：1)经济；2)园林文化传播；
3)感知途径；4)旅游引导信息。基于上述结果，明确了遗产
旅游中意境文化传播的过程和机制，认为应充分利用网络平
台、移动终端等不同渠道，有针对性地对不同游客分类推广园
林文化知识、分类设置游线及旅游项目，达到有效传播园林意
境文化的目的。 |
| 关键词: 风景园林 游客感知 遗产旅游地 景观意象 意境文化传播 |
| DOI： |
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| 基金项目: |
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| Research on the Evaluation and Transmission of the Hotspot Perception of Chinese Classical Garden from the Tourists' Perspective: Taking Suzhou Classical Garden Lingering Garden as an Example |
| CONG Xin,YIN Min,DING Shaogang,WANG Xiaowen,ZHANG Qingha |
| Abstract: |
| According to the law of communication between subjects
and objects in the cultural transmission of artistic conception, this
study, from the perspective of tourists' perception, integrated the
perception of subjects and objects and chose Suzhou classical
garden Lingering Garden as an example, to conduct empirical
research on perceptible hotspots of scenic images in heritage
sites, with the help of the combination of GPS technology and
questionnaire. The results showed that tourists of different age
groups perceived different areas and compositional characteristics
of hotspots, and their actions of perception also varied. The data
of questionnaire showed that perceived hotspots were mainly
influenced by four types of factors, including economy, garden
culture transmission, perception method and guidance information
for tourists. Therefore, this study clarified the process and
mechanism of the cultural transmission of artistic conception in
heritage tour. Diversified channels like online platforms and mobile
terminals should be thoroughly applied to specifically inform
different types of tourists of garden culture knowledge, and set
diversified tour routes and projects, thereby to effectively transmit
artistic conception culture. In addition, traditional culture should be
thoroughly applied to improve the competitiveness and continuous
attraction of heritage sites, and provide scientific evidence for the
cultural transmission of heritage sites. |
| Key words: landscape architecture tourists' perception heritage
site scenic image cultural transmission of artistic conception |
