| 摘要: |
| 旅游景观是旅游地的核心吸引物，景观视觉的认知
形成了较为全面的游览地形象，也影响着游览者的游憩体验、
空间行为。依据“景观视觉吸引”原理，总结梳理历史文化街
区文旅空间景观视觉吸引的建设机制。以西安市三学街历史文
化街区等为对象，结合实地主观反应调查发现，关中历史文化
街区文旅空间中能够对游览者产生视觉吸引的景观刺激客体接
近20项，不同客体刺激物吸引游览者的分布规则为：在进入
游览区文旅空间的初始阶段，“名胜古迹、摄影取景点、庆典
装饰物、店招、传统建筑构筑物”等刺激物类型对游览者有较
高的视觉吸引度。随着游览者滞留时间的增长与空间的转换，
“名胜古迹、销售物品、店招”3类视觉刺激物产生明显的视
觉吸引衰减，而“标志系统、交通车辆”等刺激物的视觉吸引
度逐渐增强，需要在关中历史文化街区文旅空间建设中予以重
视。研究成果和方法对其他地区历史文化街区保护与更新改造
亦具有参考和借鉴意义。 |
| 关键词: 风景园林 景观视觉吸引 关中历史文化街区 文
旅空间 视觉刺激物 建设策略 |
| DOI： |
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| 基金项目: |
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| Research on the Construction Strategy of Cultural Tourism Space Based on Landscape Visual Attraction—A Case Study of Guanzhong Historical and Cultural Block |
| BI Fangfei,LIU Jiaping,LIN Baogang |
| Abstract: |
| The tourist landscape is the core attraction of tourist
destination. The cognition of landscape vision forms a more
comprehensive image of the tourist destination, and also affects the
tourist's recreation experience and spatial behavior. According to the
principle of "landscape visual attraction", this paper summarizes and
sorts out the construction mechanism of cultural tourism space landscape
visual attraction in historical and cultural districts. Taking the historical
and cultural block of Sanxue Street in Xi'an as the object and combining
with the field subjective response survey, it is found that there are
nearly 20 landscape stimulus objects in the cultural and tourist space
of Guanzhong historical and cultural block that can generate visual
attraction for visitors. The distribution rules of different object stimuli to
attract visitors are as follows: in the initial stage of entering the cultural
travel space of the tourist area, "scenic spots, photographic attractions,
celebration decorations, shop signs, traditional architecture" and other
stimulus types have a higher visual attraction for visitors. With the
increase of tourist stay time and the transformation of space, the visual
attraction of the three visual stimuli of "scenic spots, selling items, shop
signs" decreases obviously, while the visual attraction of the stimuli
of "sign system, and traffic vehicles" gradually increases, which needs
to be paid attention to in the cultural and tourism space construction
of Guanzhong historical and cultural block. The research results and
methods can also be used as reference for the preservation and renovation
of historical and cultural blocks in other areas. |
| Key words: landscape architecture landscape visual attraction Guanzhong historical and cultural block cultural travel space landscape
visual stimulus construction strategy |
